What is a public viewing monitor?

July 17, 2023

Picture this, you’re in your local supermarket, you’ve just spotted yourself on a little monitor, you're thinking "what on earth is that?" Well, it’s a public viewing monitor, or PVM for short. PVMs are used in a variety of applications but are most commonly used in supermarkets to monitor self-service areas and sometimes even above shop aisles.

Why do businesses use PVMs?

Businesses primarily use PVMs to deter people from behaving inappropriately and stealing. They do this by recording live at the same time as showing customers what is being captured. It is estimated that through the use of Public View Monitors, supermarkets have seen a reduction of 50% in customer theft of goods and an increase of 30% in profits.

PVMs also provide businesses with opportunities to show adverts, customer information, and marketing, giving you more bang for your buck when choosing to use one.

A PVM can be used in many different applications…

Although you can most noticeably find them in supermarkets or shops, Public View Monitors have a wide range of possible applications, including gyms and shop changing rooms – anywhere you want to create quality customer experiences and gain a competitive advantage for your business.